This chapter is taken
from my book “Engineering Excellence DNA and Applied Systems
Engineering,” which was published in 2022.
In engineering excellence, people who excel must have many skills such as
the way they direct and receive energy, the way they receive information, the
way they decide and draw conclusions, and the way they approach the outside
world. Specifically, these engineers are usually introverted, rational, and
sometimes intuitive, where they constantly think and judge.
Introverted engineers are those who tend to direct their energy toward
their inner world and are activated by contemplating their ideas and
experiences. Rational engineers tend to get information that is real and
tangible. They focus mainly on what they perceive using the five senses (sight,
sound, smell, taste, and touch). However, there are times when at the same time
they tend to receive information by looking at the big picture. When they focus
mainly on the patterns and interactions they perceive and therefore seem to be
rather intuitive. Thinking engineers usually base their decisions and
conclusions on logic, with precision and objective truth in the primary
objectives. Engineers who like to judge usually come to quick conclusions to go
ahead and adopt an organized, planned approach to the engineering
project.
Engineering excellence requires people who have a strong sense of
responsibility, great loyalty, and faith in their organizations and their
professional relationships. They work hard to fulfill their commitments as
promised and on time. They will make every effort to accomplish something they
deem necessary but will resist doing anything that does not make sense to them.
Further, engineers striving for excellence generally prefer to work on their
own and be accountable for the results. However, they feel comfortable working
as members of a team when it is necessary to do the job properly when the roles
are clearly defined, and when everyone is fulfilling the responsibilities
assigned to them. Engineers striving for excellence have a deep respect for
facts. They have an internal repository of information from which they draw
information to understand the present. Thus, they are likely to be practical,
realistic, and systematic.
Engineers striving for excellence make decisions using an objective,
logical, and tough approach. Their focus is on the project and not on the
individuals. Thus, they tend to be rational, analytical, detached, and
rational. In the pursuit of engineering, excellence is clear and consistent in
the opinion of these engineers, because they have reached it by applying
logical criteria based on their experience and knowledge. They believe that
there are standard procedures because they work. They will only support change
when the facts prove that it will bring better results.
Engineers who seek excellence are also sociable when they feel comfortable
in the roles they play. However, they generally do not share the wealth of rich
observations and memories except with close associates. Engineers looking for
technical excellence may find it difficult to see the needs of third parties
that are quite different from their own. However, once they are convinced that
something matters to a person they care about, that need becomes a fact. They
will then go to great lengths to meet the need, even while continuing to think
it does not make sense. However, there are cases where engineers seeking
technological excellence are calm, reserved, serious, consistent, and neatly
tangible in their traditions. Engineering excellence at the level of Elon Musk
is applied through “Creating a Feedback Loop” where engineers take what someone
has done and adjust it to how they would be doing it better.
In a Quantum Workplace article by Kristin Ryba in 2019, she believes that
depending on how a company integrates feedback into the culture, it greatly
affects employee engagement. Research shows that feedback initiatives – such as
face-to-face meetings, formal recognition programs, and annual employee surveys
– are much more common at highly engaged companies. Many studies have found
that employee recognition increases retention and productivity. Organizations
with a strong feedback culture let their engineers’ voices lead the way in
product and company improvements, whether they are involved in R&D
facilitating a transition, reducing turnover, or improving corporate
communication. There are also times when companies see financial improvements
when they hear engineers’ comments. Designing a feedback culture is not
something that just happens, it is intentional. The following ten steps are
required to be implemented by an engineering culture to improve employee
performance: (1) Cultivate a growth mentality. Engineers with a developmental
mindset believe that their skills can be developed through dedication and hard
work. They consider their innate abilities as a starting point and have a love
for learning. Strong feedback cultures are highly appreciated in this
mentality. They value learning and development and see feedback as an
opportunity for improvement. And they do not just say that they value these
things, on the contrary, they show it and incorporate it into their business.
Here are some ways you can cultivate a growth mindset in your organization: (a)
Make it part of your hiring process. Is the candidate a lifelong learner? Do
they independently pursue growth? How do they talk about and respond to
failure? (b) Recognize growing and getting better. Outputs are not the only
thing worthy of recognition. Regularly recognize employees when they are
investing in their growth; (c) Drive with vulnerability. Strong leaders admit
weaknesses and show a willingness to take and learn from feedback. Be
transparent about where the organization and leadership can improve; (2)
Provide feedback training. Both giving and receiving feedback are skills. Like
any ability, they must be developed and practiced. Share how-to(s) on giving
and receiving employee feedback. Let employees observe examples of good and bad
feedback interactions. Educate your fellow engineers on how to communicate
feedback effectively. Help them understand their resistance to feedback. Train
them to ask questions, look for examples, and clarify meaning. Develop the
manager’s skills in setting development goals for employees and helping them
achieve those goals; (3) Adjust the tone from the top. When fellow engineers
see that their leaders are applying strong feedback principles, they are more
likely to align and do the same. Leading engineers need to improve their
ability to give and receive feedback and set an example. They should
consistently ask for feedback (up and down the hierarchy and sideways) and
clearly show that they are receiving good feedback; (4) Create a secure
environment for feedback. The development of a feedback culture at work is
based on an important factor, and that is the existence of employees who are
willing to give honest feedback. Employees need to feel safe and aware that
providing feedback will not have a negative impact. This starts with building
trust and is enhanced by how feedback is received. Different employees will
have different levels of comfort in both giving and receiving feedback. It is
important to respect and not impose feedback; (5) Set clear expectations around
feedback. Create organizational standards for what feedback looks like and
consistently convey that message to managers and employees. Set organizational
expectations around your feedback structure. Address questions such as: Who
gives feedback? Who receives it? How often does it occur? How do we do it? What
is the goal of feedback? (6) Practice makes you perfect. When feedback happens
regularly, it becomes a culture. It integrates into everyday operations, and we
get better at it. Culture is made up of shared traditions, habits, artifacts,
and language. Look for opportunities to create these shared experiences around
giving and receiving feedback; (7) Use different feedback channels. A feedback
culture does not only have one way to give or receive feedback. People prefer
to receive feedback in many ways, and different situations call for different
feedback channels. By providing a variety of feedback channels, you allow
engineers to give feedback in a way that they are most comfortable in different
situations. Think about what type of feedback would be most effective for
setting up, donating, and receiving: Attributed vs. anonymous, 1-on-1 vs.
360-degree feedback, Individual vs. group, or face-to-face vs. written; (8)
Cultivate positive and corrective comments. Everyone loves positive feedback.
But if you focus only on the good things, you run the risk of ignoring the
problems and putting stagnation in the development of your employees. On the
other hand, if you focus only on corrective feedback, you run the risk of
ignoring successes and underestimating employee contributions. Find the right
balance of positive and corrective feedback and provide an outlet for employees
to give and receive both regularly; (9) Highlight the decisions made based on
feedback. When you decide or change based on someone’s feedback, let them know.
Do not focus only on communicating the decision or change; focus on why. “Why
did we do this? Because of your feedback.” Feedback is a gift. If you do not
use it and appreciate the gift, you might not get another one. Having a
feedback culture means that you respond and act on feedback. Employees need to
see that giving feedback is worth their time. Do not underestimate the value of
following up on what you do with the feedback; (10) Strengthen your team with
feedback tools. A technology partner can facilitate feedback processes by
giving employees an easy way to record notes from feedback sessions, conduct
two-way feedback conversations, request 360-degree feedback, give positive
feedback via recognition, and collect feedback via surveys. This takes the
administrative work out of feedback, allowing everyone to focus on growth.
Engineers do not have to be experts in their field alone. They also need to
know how the other parts of the products they are building work as well. Elon
Musk expects everyone to be a chief engineer. They need to have at least a
basic understanding of how the whole concept of the SpaceX rocket or Tesla car
works. Precisely because peer engineers have in-depth expertise in the
specialized field of the rocket or car, they will not be able to feel if the
work they are doing or the ideas and improvements that are produced are for the
good of the product, unless they know how it works the whole idea of a rocket
and a car. Design and build errors and flows occur when engineers do not
understand how a complete system operates throughout the design and construction
of the product.
Another engineering application that is used now by Elon Musk is the
“Reasoning from First Principles.” The idea is to break down complicated
problems into basic elements and then reassemble them from the ground up. It is
one of the best ways to learn to think for yourself, unlock your creative
potential, and move from linear to non-linear results. This approach was used
by the Greek philosopher Aristotle. It allows them to go through the fog of bad
logic and inadequate proportions to see opportunities missed by others. Thus,
the most difficult thing to do is to figure out what question to ask, when you
have the questions the best answers become available. Aristotle, writing on
first principles, said: In any systematic research, in the Greek language called
“Methodos”, where there are first principles, or causes, or elements,
then the knowledge, and science arises from the acquisition of knowledge of
them; because we believe that we know something only if we acquire knowledge of
the primary causes, of the primary first principles, down to the facts.”
Aristotle later linked the idea with knowledge, defining the first principles
as “the first basis from which a thing becomes known.” The Search for
the First Principles Thought is not unique to philosophy. All great thinkers do
it. Reasoning by first principles removes the impurity of assumptions and
conventions. What remains is the essentials. It’s one of the best mental models
you can use to improve your thinking because the essentials allow you to see
where reasoning can lead you by analogy. Herein, we will explore the Socratic
Question approach. The Socratic questioning can be used to establish first
principles through rigorous analysis. This is a disciplined process of
questioning, used to establish truths, reveal underlying assumptions, and
separate knowledge from ignorance. The basic distinction between Socratic
questioning and ordinary debate is that the former seeks to formulate the first
principles systematically. Socratic questioning generally follows this process:
(1) Clarifying your thinking and explaining the origin of your ideas (Why am I
thinking this? What exactly am I thinking?); (2) Challenging assumptions (How
do I know this is true? What if I thought otherwise?); (3) Search for evidence
(How can I support it? What are the sources?); (4) Examining alternative
perspectives (What can others think? How do I know I’m right?); (5) Examining
the consequences and implications (What if I make a mistake? What are the
consequences if I am?); (6) Challenging the initial questions (Why did I think
that? Was I right? What conclusions can I draw from the reasoning process?)
The process of Socratic questioning prevents you from relying on your gut
and limits strong emotional responses. This process helps you build something
that lasts. Perhaps no one embodies the early principles of thinking more than
Elon Musk. He is one of the most daring entrepreneurs the world has ever seen.
What is most interesting about Musk is not what he thinks but how he thinks.
According to him, “the thought process of people is to commit to a
convention or analogy with previous experiences.” It is rare for people to try
to think of something based on the first principles. They will often say,
“We will do this because it has always been done this way.” Or they
will not do it because “Well, no one has ever done it, so it should not be
good.” But that’s just a ridiculous way of thinking. You must create the
rationale from the beginning – “from the first principles” is the
phrase used in physics. You look at the basics and build your reasoning from
it, and then you see if you have a conclusion that works or does not work and
may or may not be different from what people have done in the past. For
example, Elon Musk’s approach to understanding reality is to start with what is
true – not with his intuition. The problem is that we do not know as much as we
think we do, so our intuition is not very good. We deceive ourselves and
believe that we know what is possible and what is not. The way Elon Musk is
thinking is much different. Musk starts with something he wants to achieve,
like building a rocket. Then he starts with the first principles of the
problem. Analyzing how Elon Musk would think, Google’s Larry Page said in an
interview, “What is the physics of it? How long will it take? How much
will it cost? How much cheaper can I make it? There is this level of
engineering and physics that you need to make judgments about what is possible
and interesting. Elon Musk is unusual in that he knows that, and he also knows
business and organization and leadership and governmental issues.
Rockets are absurdly expensive, which is a problem because Musk wants to
send people to Mars. And to send people to Mars, you need cheaper rockets. So,
he asked himself, “What is a rocket made of? Aerospace-grade aluminum alloys,
plus some titanium, copper, and carbon fiber. And what is the value of those
materials on the commodity market? It turned out that the materials cost of a
rocket was around 2% of the typical price.” Why, then, is it so expensive to
get a rocket into space? Elon Musk, a notorious self-taught man with degrees in
both economics and physics, literally taught himself rocket science. He thought
that the only reason it is so expensive to transport a rocket into space is
that people are stuck in a mentality that does not meet the first principles.
With that, Elon Musk decided to create SpaceX and see if he could build rockets
from the ground up himself. In an interview with Kevin Rose, Elon Musk summed
up his approach in the following statement: “I think it is important to
reason from the first principles rather than by analogy.” So, the usual
way we conduct our lives is, we reason by analogy. We are doing this because it
is like something else that was done, or it is like what other people are
doing, with slight iterations on a theme. And this is mentally easier for
someone to reason by analogy rather than from first principles. First
principles are a kind of a physics way of looking at the world, and what that
means is, you, summarize things in the most fundamental truths and say, “Okay,
what are we sure is true?”, and then reason up from there. That requires a lot
more mental energy.”
Elon Musk has given an example of how Tesla cars use first principles to
innovate at low prices. For example, one might say – and in fact, many people
do that – that battery packs are expensive and will always be so because they
used to be. Well, no, that’s a misconception. Because if you applied this
reasoning to anything new, then you could never get to this new product. For
example, you cannot say that no one wants a car because horses are great, and
because we are used to them and because they can eat grass and because there is
a lot of grass everywhere, then you do not need to buy a car and therefore do
not need to buy gasoline. He then gives a fascinating example about battery
packs. Historically, a battery pack costs $600 per kilowatt-hour. And so, it is
not going to be much better than that in the future. So, the first principle
would be, what are the material constituents of the batteries? What is the spot
market value of the material constituents? It has got cobalt, nickel, aluminum,
carbon, and some polymers for separation, and a steel can. So, break that down
on a material basis; if we bought that on a London Metal Exchange, what would
each of these things cost? Oh, holy cow, it is $80 per kilowatt-hour. So, you
just need to think of clever ways to take those materials and combine them into
the shape of a battery cell, and you can have batteries that are much, much
cheaper than anyone realizes.
The culture of engineering excellence could also be seen as an
organizational model of common core assumptions that a team learned as it
solved its problems. Understanding and shaping the culture of engineering
excellence is critical to success. The assumptions, policies, and procedures
are sometimes stated explicitly and taught to new members as the correct way to
behave and get things done. You can ignore your corporate culture, but it will
not ignore you, your fellow engineers, and the other companies you partner with
and depend on. Poor alignment of engineers with corporate culture leads to
unproductive work efforts, disagreements, and generally uncomfortable
workplaces. For example, a company may declare itself Agile and use Scrum
methodologies to develop its software. If a CEO is constantly introducing new
features in the middle of sprints, then it is a culture of totalitarian
dictatorship. Likewise, if workers are punished for failure, then a culture of
innovation cannot flourish. Kevin Scott, vice president of engineering,
describes how he built the engineering teams at LinkedIn and AdMob. Scott has
almost 40 detailed aspects in his Cultural Manifesto of Engineering, which fall
into three categories: (1) How we do things: coding standards, reviews, and
design patterns; (2) How we operate things: planning, monitoring, data
integrity; (3) How we function as a team: values, team structure, transparency.
This category covers all the values, as well as the company’s focus and purpose
that traditionally have been part of the culture for an entire company.
A simpler, higher-end
model is offered by Martin Buberl, who lists eight steps toward a culture of
engineering excellence for a software engineering organization: Are you
innovative? Are you agile? Are you open? Are you transparent? Are you diverse?
Are you good? Are you social? Are you happy?
The model poses these
questions as questions that a developer engineer should ask and usually
receives “yes” answers before joining a company. It is worth taking
the time to define your company culture because it is so important to your
success. The culture of engineering excellence in your organization must be
clearly and explicitly defined, and it is best you will be aware of it. Knowing
the culture of engineering excellence of your company also allows you to better
understand the culture of other companies. Look for cultural alignment between
you and the partner companies on which you depend. Make culture matching an
important part of evaluating and selecting your partner whether outsourcing
hardware or software to ensure that you will attack and solve problems in the
same way. Cultural alignment with your engineering outsourcing partner is
critical to achieving the transparent communication, innovation, and agility
required to create excellent engineering applications.
Becoming the best means never being satisfied with what you have done. It
has to do with constantly improving who you are. Of course, success will come
because you know who you are and what you stand for. It is about initiating,
and continually creating situations that will force you to become more than you
are today. Cleanse yourself of all your imperfections. This is your
journey. No matter how good your strategy is, if you are not good at what
you do, this strategy will not take you far. Once you are sure of what you are
doing and clear where you are going, the right strategy will become known.
Hence, when your “why” is strong, you’ll figure out “how.” The how comes from
the why. Not the other way around. If you are looking for how to be successful,
you are going about it all wrong. You are doing it for the wrong reasons. And
you will continuously be left searching for the next patch of land to find
gold. If you know what you want and why you do it, do not worry about the
“gold”. Your security is internal. Do not worry about the outcomes
because you already know they will come. For you, it was never really about
rewards. It was only and always to see how far you can go to achieve the
impossible, to never stop. Remove everything external and you will continue
with the same intensity you always have. Give you everything - fame, money,
whatever else - and it will not derail you.
If you want to become the best, you can then consider the following five
steps:
At first work for yourself, not on your job. “Work hard at your job and you
can make a living. Work hard on yourself and you can make a fortune.” – Jim
Rohn
Your work reflects you. If you do not get the results you are looking for,
stop looking for better strategies. Instead, look at your inner self and your
inner reality. Are you currently the person who would attract the level of
success you are looking for? Your external circumstances reflect your internal
reality. As James Allen said, your circumstances reveal yourself. Where are you
right now? Who are you? If you want something different, then you must improve
yourself.
Most people focus on their “job.” That is all well and good. However, you
will get far more value for your buck by focusing on yourself. 20% of your
energy should be devoted to your work. 80% of your energy should be devoted to
rest and self-improvement. This is what fuels your work and makes it better
than anyone else’s. Self-improvement is more than books and true rest is
renewal. As others strive to improve their job, you are constantly improving
yourself, expanding your vision, skills, and abilities. This is like Stephen R.
Covey’s 7th principle: Sharpen your saw. Most people try to cut their trees
with a blunt saw. “Give me six hours to chop down a tree and I will spend the
first four sharpening the ax.” - Abraham Lincoln.
In a short time, you will have developed real mastery. Everyone else is
trying to improve their “skills”. Do not work on your job. Work on
yourself. When you do this, your work will far outweigh what other people
produce with difficulty. Your work will be cleaner, clearer, and more powerful
because you will be more evolved as an individual. Most people you are
“competing” against are in an inner mess.
Second, you must put yourself consistently into situations that others can
only dream of. “Necessity is the mother of invention.” - English Proverb.
Your results do not reflect your talent. Many people have talent. However,
few people are called upon to face a difficult challenge. Most people never put
themselves in a difficult situation – situations that humiliate and frighten
them. You have to put yourself in positions that put a lot of pressure on you.
This kind of pressure will either push you to the top or break you. This is how
you drive away your weakness and micro-psyche. It will not be pretty. But it
will change you. And eventually, you will rise to something “new”, “changed”,
and definitely “better”. You must face challenges that require you to become
much more than you are today. You must put your back to the wall, so you have
no choice but to produce. This is how you evolve. How do you put yourself in
these situations? You must initiate the first steps toward the accomplishment
of your difficult assignments. You do not expect life to come to you. You are
not waiting for the “next” opportunity. Improve your current
situation or “job” by providing real value. You pitch ideas. You ask
questions. You try and fail. You take on roles that require greater
responsibility. “Leadership” is available to everyone. You just need to assume
a leadership role. You can do this now, no matter what situation you
are in. You do this enough, and by constantly pitching yourself and your ideas,
you will create opportunities. Then maximize these opportunities and more
will come. Opportunities are like ideas. The more you use them, instead of
letting them simmer, the more opportunities will follow. Most people sit on
their ideas for far too long and they become stale. Likewise, most individuals
sit at their opportunities too long and stop their self-evolution and progress.
Third, do not copy other people. Get them to copy you. “From this
point on, your strategy is to get everyone else up to your level, you will not
go down on their own. You are not competing with anyone else, never again. They
need to compete with you.” - Tim Grover.
If you continue to imitate other people’s work, good luck. If you’re trying
to replicate other people’s work and results, what does that say about your
inner compass? What does this say about your motivations? Are you just trying
to figure out what works? Are you looking for the “how”? Do you know
where you are going? If you are following in the footsteps of someone else,
where do you think these tracks will take you, to your destination or to
theirs? And even if you were happy with their destination, do you think you
could do better than them? It’s their way. They are driven by something deep
and internal. You cannot move forward if you are always a few steps behind or
if you are always reacting instead of creating. If you do not know who you are,
you will always try to be someone else. And so, you will never be the best.
Your work will always be a cheap imitation. It will lack
the feeling that produced the work or the idea.
Fourth, stay in love with the process. “The more you sweat in peace, the
less you bleed in war.” - Norman Schwarzkopf.
The process of the work itself is all there is. The results come and go.
However, success can be achieved easily because it is the last thing on your
mind. You already know it is going to happen. The work itself is what should
drive you. It almost does not matter what you do. That’s why you do what
matters. The “what” can and has many forms. Do not over-attach to one
role. Whether you are a leader or employee, the “what” does not matter. Why you
do it and subsequently how you do it is what matters. Hence, how you do
anything is how you do everything. When you are in love with the process, you
seek feedback, guidance, and coaching - even when you are at the top of your
game. Surround yourself with people who are not afraid to tell you the truth.
You avoid people who suck up and only tell you what they think you want to
hear. Those are not friends. They have an agenda. Self-transcendence comes from
collaborating with others who are driven by a larger and larger vision when the
whole becomes fundamentally different than the sum of its parts when the work
is the reward.
Go beyond anything you have ever imagined and give complete openness to the
possibilities. If you do not constantly improve and work with better people,
you will never realize it. When you improve yourself and your work and produce,
then opportunities will come. They will only help to come because you are like
a magnet that pulls them in. Lastly, do not pretend you are doing this. So many
times, it happens too fast. You trade your passion for glory. Do not lose
control of the dreams of the past. You must fight just to keep them alive. You
must have “Eye of the Tiger” according to the song of the band
Survivor. It amazes me how often I see engineers today getting rid of their
value systems in the hope of quick success. When I see this happening, I
already know that these engineers will not succeed in the long run. They do not
have a “why” – or they have forgotten it. They do not have an inner compass. As
a result, they don’t know where they are headed. It is a catastrophic path. The
moment you start to compromise, you will not stop compromising. Clayton
Christensen, an innovation expert, has stated: Many of us have convinced
ourselves that we can break our rules “just this once.” In our minds, we can
justify these small choices. None of those things, when they first happen,
feels like a life-changing decision. The marginal costs are almost always low.
But each of those decisions can form a much bigger picture, turning you into
the kind of person you never wanted to be. This, unfortunately, is more common
than not. It is so common that it is almost expected. Therefore, few people
become the best at what they do. They end up becoming something much less.
According to Jochen Gleisbeg (2018), regarding the creation of a strong
model of Engineering Excellence at the corporate level, he has stated that
electrification, automation, and digitization bring about a fundamental change
for engineering-based companies. The challenges these companies face are
twofold. On the one hand, companies need to adapt to the latest technologies,
for example, autonomous vehicles or artificial intelligence, and develop the
corresponding know-how. At the same time, they need to improve their current
product portfolio, while facing increasing competitive pressure, falling
prices, and increasingly tight budgets. The answer to this paradoxical problem
is what Gleisberg and his team call “excellence.” With a thorough and
systematic analysis, companies can identify inefficient or wasteful structures
and processes in their organizations. After that, they can then set the level
of their ambitions and start the required changes.
In times of technological change, Gleisberg and his team have identified
ten key areas for improvement. It is possible to save 15% – 25% for companies
that address all relevant sectors. These include (1) Portfolio and requirement
management: The choice of a company’s products determines its engineering
decisions. Clear market fragmentation, long-term technology roadmaps,
well-defined cycle planning, and strict prioritization of development projects
are part of a list of best practices; (2) Simulation, prototyping and testing:
Optimized validation and verification procedures and coordinated design and
procurement of prototypes to reduce overall effort and engineering costs are
best practices in this area; (3) System architecture and variant management:
Having the maximum degree of modularization and clearly distinguishing between
platform and application should be aimed for; (4) Lean engineering: Best
practices include lean and robust processes, tools, automation, and process
standardization to avoid over-engineering, and reduce the administrative burden
and non-productive waiting time so as to maximize pure engineering time; (5)
Project management: Strict and transparent project management and monitoring
and robust, realistic landmark design are ideal; (6) Global R&D footprint:
It is recommended to optimize the distribution of work between different
regions and to take into account labor costs; (7) Core competencies/”make
or buy”: Best practices include key competencies that come from the brand
position, defining what is key and what is not, redistributing tasks, and
responding to the “do or buy” decision; (8) Organizational structure:
Optimized allocation of tasks and responsibilities across the entire
development and related organizations, support for a stronger system
perspective, and improved interfaces; (9) Transparency and performance
measurement: Best practices here include general and research and development
specific key performance indicators for all phases of the project; (10)
Resource and budget management: Best practices include optimizing the available
and required resources and planning and controlling the target budget at
project level.
Adherence to the proposed guidelines for achieving engineering excellence
will not only solve problems in the current design and development processes
but will prepare you for future success. By establishing best practices and an
innovation-oriented mindset, you create an organization that thrives in times
of technological downturn.
In the history of mankind, there have been many innovative ideas in science
and technology that have changed the way we do things. Here are just a few
examples of creativity in modern engineering: (1) Bullet trains: Japan’s
high-speed bullet train, or Shinkansen, is earthquake-proof and the maximum
operating speed is 322 km per hour, an idea that would once be unlikely. To
exist, one had to imagine a new possibility that had not yet been invented and
even took inspiration from the composition of a kingfisher to reduce the noise
it created; (2) Bagless vacuum cleaners. It may seem normal now, but it was
only in 1991 that James Dyson began to investigate the standard vacuum cleaner
and look for a new solution that would prevent the bags from getting clogged and
causing the machine to lose suction. Dyson created a brand-new solution that
hadn’t yet been thought of.
Every new product has a team of engineers behind it, creating, researching,
and designing services that impact the physical world. The ability to
troubleshoot and identify multiple solutions, or even brand-new solutions,
becomes an essential part of an engineer’s job. By creating these skills from
the beginning of your career as an engineer, you are building the mentality
that all engineers should strive for. Educational institutions offer more and
more engineering-specific courses and qualifications, which means we can expect
future generations of engineers to have both the creativity and the imagination
to continue to meet the challenges we face as a global community.
In the world of technical development, engineering peers who have gained
the label “creative” are highly sought after. However, how does a manager know
that his engineers are creative? By what process of evaluation do we contend
that Engineer A is a creative one while Engineer B is not? A manager cannot
afford to theorize and think too much about the question. When faced with a
technical problem that requires a solution, he must develop a set of criteria
by which he can decide on this indeterminate feature of thought or behavior.
This designation allows for pragmatism, such as selecting a person from the
professional staff to be given an assignment that seems to require creativity.
As an engineering leader, the engineering manager is trained to quantify, to
attach measured data to people’s achievements. Therefore, he develops a set of
quantifying criteria, in the process of selecting the person who appears to be
best qualified to generate a solution to the technical problem. These are among
the specific accomplishments by which a creative engineer is most likely to be
identified: Improved processes; Patents applied for; Research reports; New
analytical methods; New ideas; and New products.
A creative engineer seems to conform to the assumptions that Douglas
MacGregor points out through Theory Y. It also seems that the motivations of
these engineers work at a high level in Maslow’s Hierarchy of Needs, such as
self-esteem and self-realization. Frederick Herzberg would certainly agree that
the creative engineer can gain his good feelings solely from motivation, but
certainly not from hygiene factors. It is especially interesting to note that
the creative engineer in his career and growth aspirations may have little
interest in becoming a manager, assuming the mantle of responsibility for the
performance of others. This is because he wants to be judged strictly based on
his own performance as an individual. This does not reflect any ambition, technical
ability, or value for the organization. Another aspect of managing creativity
is worth discussing here. Should the creative engineering manager be an
engineer or humanist, specializing in interpersonal relationships,
communications, and job satisfaction needs? The answer to this question is
“yes.” The function of the engineering manager or vice president of
engineering is also to demonstrate to the creative engineers how effectively he
will perform his functions. To do this, he must have a great understanding of
the engineering process as well as of the application of his engineering
experiences from previous projects. In addition, the engineering manager
creates the atmosphere and the relationship that motivates and stimulates the
creative process of the person who is responsible for a specific target. Yet,
the creative engineer will not be busy just because his manager does not have
enough hours and needs to increase the number of working hours available by
adding in the professional staff. No, the creative engineer has joined a team
because of his potential for unique contributions. It is the manager’s role to
provide the guidelines and stimuli that produce the desired responses in the
form of excellent productivity, possibly a kind of productivity for which the
manager may not be capable, even if the day is long enough.
The creative process results in the fulfillment of the task that is the
goal of the team. This performance is coordinated with other engineering peers,
superiors, and the company’s master objectives. Engineers, especially those who
are characterized as creative, must have positive respect for the professional
skills and knowledge of their managers in the technological fields in which
they operate. The creative engineer often needs someone with whom he can
“think out loud” and “bounce ideas off of” and create in
his way a regenerative loop of transmitting and receiving thoughts that sprout.
To participate as a valid stimulus “transmitter”, the manager must
develop a significant set of credentials that testify to his skills, knowledge,
and reputation in the field of scientific endeavor with which he works as a
creative engineer. The ideal combination of creative engineering combined with
the mind and frame of an effective manager is indeed the rarest resource. So
here we are dealing with the person who has chosen to become or has been
appointed manager of creative engineers.
In addition, creative engineers are required to have increased imagination
to form mental images or concepts of what is not present to the senses. It has
to do with ingenuity, which is a vital skill when you are going to succeed in
an engineering job. As society continues to grow rapidly and advance
technologically, engineers face problems they have never encountered before.
From the impact of fossil fuels to food and medicine shortages, engineers will
be integral to providing solutions in many industries. Cultivating an
engineering mindset that emphasizes the importance of creative imagination
should be a top priority for future engineers.
As an engineer, what can you do to improve your mind and test your creative
thinking skills? Here are some quick exercises to keep your creative brain
active to help with your day job: (1) Sudoku puzzles – they are about
problem-solving and being able to think several steps ahead. Exercise your
strategic thinking with a game of sudoku; (2) Crosswords – although focused on
words, crosswords require you to think outside the box and re-think riddles.
Test your ability to think of alternative solutions to problems.
Georgios Ardavanis – 02/12/2023